I Post Gay Content Because I’m Gay
On categorization as management, and why refusing the shelf unsettles people more than the content ever did.
Gino Cosme is a gay psychotherapist with over a decade of clinical work with gay men. This is Unfiltered Clarity, a weekly essay on the patterns gay men live but rarely name.
Why do I post gay content on Substack?
Because I’m gay. That’s it.
I’m a gay man who writes, so I write about being a gay man. I don’t have a better answer than that. I didn’t choose a niche, draft a content strategy, or decide gay men were an underserved demographic worth targeting.
I am one. So I write from inside that, the way a parent writes about parenthood, or the way a person who survived something writes about surviving it.
That’s the answer. It took about four seconds.
So why does the question keep forming?